Aug 11, 2013

lady bug


speaking abt lady bug. i remember my 'SEMUA-ORANG-PERNAH-TOLOL' moment. so i was called by one foreign ECD (executive creative director) regarding a new campaign concept (they were brandstorming and need an input of their target market sample -i was one of the youngest in that office. the product was a pantyliners. he asked me 'what do you think of this ads?' then i expressed my thoughts. he asked: have you ever tried this product before?. i answerd: yes, i used the same brand. i intended to make joke and say: i even wear it now. and there was the coldest and most uncomfortable silence i've ever had. and that foreign ECD said: well, that was TMI- too much info.



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